Fundamental to our business model is striving for long-lasting design – in style, quality and durability. This is the foundation of our brand and a priority in all our decisions.

Our brand ethos is to be simple, considered and timeless with purpose; to produce designs that transcend trends and seasons, with the intent they will last a lifetime, are not disposable and don’t become obsolete with the changing of seasons.

We are committed to responsible consumption and cultivating sustainable buying habits with our customers.